Taking inspiration from the above-the-line strategy of there being Method in the Magners, we have reinterpreted the phrase “Summer Madness” into "Summer Magners".
It's about invoking a sense of those lazy, hazy days of summer, when deep relaxation, pleasure and enjoyment appear to cloud rational, normal behaviour. And this links nicely to the eccentricity that comes from our genius and dedication to deliver the perfect cider. It’s really just about our inflexible, unbending drive to perfection that goes into the making of Magners.
Our apples and pears are extremely precious to us, and so we couldn’t think of a more desirable prize to give away for this exciting, new on and off-trade promotion.
So from winning a VW Van full of precious apples and pears to enjoing a tent full at Glastonbury - it really is Summer Magners.