I have worked as a creative lead on various shopper marketing projects across a diverse range of retailers including Waitrose, Tesco, Superdrug and Boots, and for brands including: Activia, Cadbury, Guinness, Irn Bru, Finish, Nivea, Thorntons, Persil, Volvic, Neutrogena, Listerine, Nicorette and Niquitin.
Customers are invited to sample new Lucozade Zero and after they've finished shopping are invited to stop the counter on the exact total they've spent. If successful they get all their money back with Zero to Pay!
Experiential campaign in Tesco stores across the UK to launch the animated movie Trolls.
Children were welcomed into the Trolls’ ‘happy place’ to dance, mould a Play-Doh Troll, colour-in, and have their faces painted and swapped with the Trolls using interactive screens.
Movie tickets could be won by completing the Trolls in-store treasure hunt. Shoppers could download the Trolls ‘Zapper’ app, then search for clues around the store, and scan ‘Trolls in Tesco’ signs and stickers to unlock exclusive virtual content.
Using #TrollsinTesco, the campaign proved to be highly sharable, achieving a huge social media reach of 63k on Instagram and 660k on Twitter.
The object of this campaign was to make the consequences of smoking during pregnancy feel immediate, motivating pregnant women to quit. The campaign effectively explained how every cigarette restricts oxygen supply to the baby, causing their heart to pump harder. Midwives were also a key audience and given a free toolkit of support materials, designed to enable them to easily explain the risks of smoking in pregnancy and increase referrals to NHS support services.
The campaign had a positive impact on claimed behaviour – 2/3 said they were more likely to stop smoking as a result of the advertising, and 2/5 said they had taken some action as a result
2010 Winner of Chartered Institute of Public Relations (CIPR) Excellence awards, Health category
2010 Grand Prix, Data Strategy Awards, Department of Health
2010 Winner, Data Strategy Awards, Client Brand of the Year, Department of Health
Launch film for Mobil 1™ 0W-20 - an advanced full synthetic engine oil designed to help deliver outstanding engine protection and enhanced fuel economy.
The client was keen to highlight the brands heritage as well as show how the product has evolved. My idea was to use the distinctive circle of the brand logo on the original packaging, creating a visual linking device to tell the product story and bring it up to date.
To support the launch of a new Pukka tea range in Tesco I created an in-foyer sampling activity inspired by the brand and it's belief in the power of plants to benefit all.
The centrepiece to the display is the Pukka Tree of Tranquillity, which is sectioned into different zones that align with the benefits of the new range, giving shoppers the chance to sit and enjoy a soothing sample.
Each section of the tree is decorated with sample tea sachets. Shoppers are invited to pick one based on their health priorities and preferences. A symbol inside also reveals a prize which could be a discount off purchase, free Pukka cup or a stay at a health retreat.
To drive shoppers to the tea aisle, the prize symbol reveal would be displayed on aisle fins at the shelf point.
Ladies and gentlemen prepare to be amazed as we demonstrate the
magical properties of Dr Beckmann’s Colour Collector!
Aided by his trusty assistant Eugene our magician starts by explaining to captive shoppers that he will demonstrate something truly amazing before their very eyes.
After performing some traditional tricks using the magic microfibre sheets he drops some coloured dye into a glass beaker explaining that the magical properties in the sheets can completely magnetise all the colour that runs and will do the same in your washing machine.
And within seconds the water is clear again.
Now that's magic!
Refurbished stores campaign.
The brief: To announce that things have changed inside restocked and updated
stores in a refreshing and unexpected way.
Point of sale.
Healthy eating campaign.
Colour psychology and rich, vibrant close-ups of fresh produce were used to encourage people to eat a rainbow of fabulous healthy food in January.
Tactical 6-sheet Organic poster
A typographic illustration created by hand delivers the message simply and effectively on this tactical 6 sheet poster that was positioned outside a new Wholefoods store in Kensington.
Ethnic food door drop
To promote a new ethnic ingredients range to selected areas in the UK I created a door drop in the guise of a hand-written airmail letter stamped from locations all over India.
To launch the new Power Rangers film in Tesco stores. Staying true to the story I created a secret coin quest treasure hunt that starts with children choosing a special Power Rangers mask that allows them to see the five secret coins hidden around the store.
Once they have found all the coins and collected all the clues to spell the secret word they are rewarded with free Power Ranger goodies and the chance to win a special prize.
Pitch winning idea for Vauxhall dealership 100 hour sale.
Taking inspiration from the above-the-line strategy of there being Method in the Magners, we have reinterpreted the phrase “Summer Madness” into "Summer Magners".
It's about invoking a sense of those lazy, hazy days of summer, when deep relaxation, pleasure and enjoyment appear to cloud rational, normal behaviour. And this links nicely to the eccentricity that comes from our genius and dedication to deliver the perfect cider. It’s really just about our inflexible, unbending drive to perfection that goes into the making of Magners.
Our apples and pears are extremely precious to us, and so we couldn’t think of a more desirable prize to give away for this exciting, new on and off-trade promotion.
So from winning a VW Van full of precious apples and pears to enjoing a tent full at Glastonbury - it really is Summer Magners.
Working as a lead creative on Lloyds TSB
I have created regular in-branch and
outdoor campaign concepts.
Creating original 'Lloyds world' characters
by hand before overseeing illustration,
design and production across all media.
Each campaign idea was translated into
various formats including:
DRTV to promote reduced family crossing to France whilst showcasing the onboard experience.
I have produced various campaigns for the More Th>n brand from DRTV to themed promotional sales across their Pet, Car and Home insurance products.
To help celebrate the fact Direct Line has been providing competitive insurance since 1985, I created a rich media banner in the style of an 1980's 8-Bit arcade game where you race against the brand characters whilst picking up your 52 free days car insurance.
Click on screen to view.
Summer Magners campaign
Following a re-brand of Capital Gold radio I was asked to create a campaign that used songs and artists from the playlist to engage workers in London using public transport. Out of this I wrote the strapline which became the on-air ident following the re-brand.
Visteon is a global technology company that designs, engineers and manufactures innovative cockpit electronics products and connected car solutions for most of the world’s major vehicle manufacturers.
I worked closely with the client from its European launch to transform it from a minor account into the second largest within the agency. We picked up a few awards along the way too.
The original brief was to create a newsletter that could be sent out quarterly in five languages to designers and engineers of premium european cars. We created an award-winning pack that featured 12 different photographic prints shot on location across the USA. These images were also used in poster campaigns at european motor shows.
I also worked with Jaguar, De Tomaso and Ford to create ads highlighting their collaboration with Visteon.
The brief was to create a poster that would announce the opening of Visteon's office in Wolfsburg - the home of Volkswagen.
A supersite was picked on the outer stadium wall of VfL Wolfsburg overlooking the main carriageway to the VW factory. Volkswagen also sponsor the team so was tactically a very good choice.
On the morning of it's unveiling the head of VW engineering put a call in to the Visteon offices congratulating them. It also picked up a New York Festival silver poster award.
From trade communications to consumer press, direct mail and retail campaigns I've had extensive experience working across the SKY brand.
The brief was to target travellers asking them to support the work of PLAN in reducing child poverty abroad.
My idea uses the travellers guidebook series Rough Guide but subtly retitled and written as "A Rougher Guide to..." It allows us to highlight issues in a relevant and impactful way that affect children in poverty stricken countries visited by tourists.
The guidebooks were freely available in airports and selected currency exchange outlets and were fully sanctioned by the publishers of the Rough Guide.
Branding, website design and advertising concepts for a newly launched crowdfunding platform .
Sage global campaign.
The basis for the campaign was directed by the client's idea of giving the viewer a snapshot into the typical day of a real Sage customer. As half of the lead creative team I developed the messaging and design elements that were used globally across print, digital and radio.
I oversaw the creative in the UK, directing a team of developers, designers and production staff who then provided the versions to the respective markets. The campaign was translated into 12 different languages.
A selection of work produced as a lead creative on the Bank of Scotland business, executing concepts for outdoor, online and in-branch communications built on the 'Slice of Scottish Life' campaign.
Various direct marketing concepts, from a door drop in the guise of a missed package reminder to a bill with a grand total of 0.00 to pay.
Rosetta Stone has often likened their learning process to the way we learned our first language, as children. To that end this campaign has taken the Rosetta Stone learning process of picture association out of the books and into the streets, shops and cafes.
Using bright strategically placed stickers on everyday items the main aim of this ambient media campaign was to engage people and get them briefly thinking in another language.
Occasionally my musical and visual
background has come together and given
me the opportunity to create sleeves,
posters and graphics for releases
I have performed and recorded on.