I created this multi-brand, pan-european campaign for the Bacardi group in anticipation of the return to ‘post-Covid’ social
drinking. My brief was to deliver a concept which put the cocktails and brands at the centre but also contained a human element. To make it more complex due to restrictions in certain markets we were unable to feature actual people and due to lockdown measures at the time could not rely on a photographic shoot. I was also responsible for writing the copy which was adapted to work for the on and off trade.