Creating an Immersive “Infinite Clean” Brand Experience

To showcase the limitless cleaning power of Cif Infinite Clean, I created an immersive retail display that blends technology, storytelling, and sensory engagement.

Featured at the front of the display is Hypervsn holographic technology integrated into a super-sized Cif Infinite Clean bottle. From its nozzle, a continuous stream of household objects appears to materialize in mid-air—each representing something the product can clean. The result is a dynamic, magical illusion that reinforces the product promise in a disruptive and memorable way.

The background design takes inspiration from an infinity mirror, inviting shoppers to look into an endless visual tunnel that symbolizes the product’s far-reaching effectiveness.

To deepen engagement, the installation is supported by a brand ambassador and a shoppable unit, making it easy for interested customers to interact with the product and make a purchase on the spot. We also proposed an optional aroma-sampling element to further elevate the sensory experience and strengthen product recall.