My brief was to attract ‘new to cruise’ individuals and change their preconceptions. The concept was driven by the idea of what seeing a new destination each day from the deck would feel like. The stand design was inspired by the aesthetic of the ships interior architecture whilst the video wall aimed to create that ‘wow’ moment that would appeal to travellers seeking new experiences. With branding kept to a minimum the focus was on a premium lounge-bar experience that took the visitor on a journey as popular destinations floated by on the large screen, proving that arriving at holiday destinations from the sea changes everything. Meanwhile visitors were offered a destination-inspired mocktail and a chance to talk with a team member or sit and create a personalised video of a holiday based upon their loves and needs.

Awarded Gold in 2024 IPM Awards Travel, Leisure and Tourism category. Plus Bronze in Experience near point of purchase.

As lead creative on Coca Cola’s World Cup campaign I was responsible for creating and overseeing all concept, design and copy for nationwide marketing activations across retail, experiential and digital channels.

I got Team GB olympic gold medal winners Rebecca Adlington, Greg Rutherford and Beth Tweedle together to find the nations favourite new digestive flavour in this multi channel campaign.

I created ‘The Rules’ in response to a strategic partnership between Bacardi Brown Foreman Brands and Coca Cola UK. The Rules are a unified, unanimous approach for making a refreshingly simple, yet beautiful, drink. With a striking and bold visual approach the campaign worked on and off trade in social, digital and traditional channels. For the perfect serve simply follow The Rules.

The brief for this integrated campaign was to announce that Waitrose had updated stores with new products. I created a simple but surprising visual solution that conveyed the quality people expect from Waitrose in a refreshing and surprising way.

Working as lead creative on the Schweppes account I was briefed to create a Christmas campaign featuring a range of specially commissioned seasonal mixed drinks. The campaign appeared on London bus wraps, poster, newspaper, magazine, digital media and e-commerce sites nationwide. Jingle and Tonic anyone?

For this Waitrose promotional campaign I employed a dash of colour psychology and rich, vibrant close-ups of fresh produce to encourage people to eat a rainbow of fabulous healthy food in January.

The object of this campaign was to make the consequences of smoking during pregnancy feel immediate, motivating pregnant women to quit. The campaign effectively explained how every cigarette restricts oxygen supply to the baby, causing their heart to pump harder. Midwives were also a key audience and given a free toolkit of support materials, designed to enable them to easily explain the risks of smoking in pregnancy and increase referrals to NHS support services.

The campaign had a positive impact on claimed behaviour – 2/3 said they were more likely to stop smoking as a result of the advertising, and 2/5 said they had taken some action as a result

Media

Poster

Radio

Outdoor

Direct

Press releases

Toolkit

Awards

2010 Winner of Chartered Institute of Public Relations (CIPR) Excellence awards, Health category

2010 Grand Prix, Data Strategy Awards, Department of Health

2010 Winner, Data Strategy Awards, Client Brand of the Year, Department of Health

Launch film for Mobil 1™ 0W-20 - an advanced fully synthetic engine oil designed to help deliver outstanding engine protection and enhanced fuel economy.

The client was keen to highlight the brands heritage as well as show how the product has evolved. My idea was to use the distinctive circle of the brand logo on the original packaging, creating a visual linking device to tell the product story and bring it up to date. 

I always think it’s a good idea to draw, write and scribble ideas down the traditional way using a pen (and these days) iPad,
before crafting on a computer. Here’s a selection of concepts I’ve ‘scamped’ up.

Win a Hobnob with Tokyo 2020 gold medal winners Tom Daley, Max Whitlock and Team GB!

I was inspired by the unmistakeable shape of the product to keep the message short and sweet on this Father’s Day campaign.

I have produced various campaigns for the More Th>n brand from DRTV to themed promotional sales across their Pet, Car and Home insurance products.

My brief was to re-imagine the Schweppes brand guidelines to achieve a consistent look and feel across all product and serve imagery. Consideration was also given to how classic and premium product ranges are differentiated whilst maintaining a consistent overall Schweppes identity.

A simple, single minded message used on poster sites plus shopfront takeovers at the Notting Hill Carnival.

A simple but very effective in-store activation I created for Lucozade Zero. Shoppers are invited after paying to stop the counter on the exact amount on their total shopping receipt. If successful they get their all their money refunded - which means Zero to pay!

A simple but impactful visual idea was called for in this global campaign for Wall’s new ice cream milkshakes.

Schweppes classic mix film and stills, created for key seasonal events.

Visteon is a global technology company that designs, engineers and manufactures innovative cockpit electronics products and connected car solutions for most of the world’s major vehicle manufacturers. 

I worked closely with the client from its European launch to transform it from a minor account into the second largest within the agency. We picked up a few awards along the way too.

Visteon Connect
The original brief was to create a newsletter that could be sent out quarterly in five languages to designers and engineers of premium european cars. We created an award-winning pack that featured 12 different photographic prints shot on location across the USA. These images were also used in poster campaigns at european motor shows. 

I also worked with Jaguar, De Tomaso and Ford to create ads highlighting their collaboration with Visteon.

Wolfsburg Poster
The brief was to create a poster that would announce the opening of Visteon's office in Wolfsburg - the home of Volkswagen.

A supersite was picked on the outer stadium wall of VfL Wolfsburg overlooking the main carriageway to the VW factory. Volkswagen also sponsor the team so was tactically a very good choice.

On the morning of it's unveiling the head of VW engineering put a call in to the Visteon offices congratulating them. It also picked up a New York Festival silver poster award.

Instore foyer activity to support the launch of Strongbow Ultra low calorie cider. Using the disruptive campaign visuals I created a display to attract and engage. Shoppers were given the opportunity to sample the product and win a cash prize by revealing a special token via the digital touch screen game.

From trade communications to consumer press, direct mail and retail campaigns I've had extensive experience working across the SKY brand.

I created this multi-brand, pan-european campaign for the Bacardi group in anticipation of the return to ‘post-Covid’ social
drinking. My brief was to deliver a concept which put the cocktails and brands at the centre but also contained a human element. To make it more complex due to restrictions in certain markets we were unable to feature actual people and due to lockdown measures at the time could not rely on a photographic shoot. I was also responsible for writing the copy which was adapted to work for the on and off trade.

Sampling activity featuring Paralympian triathlete Lauren Steadman. Visitors were encouraged to try a cycle challenge against Lauren’s set time and join her on the photo-op podium.

DRTV to promote reduced family crossing to France whilst showcasing the onboard experience.

I had a little fun with a pun for these bear shaped cereal bars.

This idea was based around every dogs appetite for exploring
‘off road’ which linked nicely with the promotion to win a dog friendly SUV. Believe it or not it snowed on the day of the shoot which called for a bit of creative licence in post.

I had great fun creating and overseeing this experiential campaign in Tesco stores to launch the animated movie Trolls.

Children were welcomed into the Trolls’ ‘happy place’ to dance, mould a Play-Doh Troll, colour-in, and have their faces painted and swapped with the Trolls using interactive screens.

Movie tickets could be won by completing the Trolls in-store treasure hunt. Shoppers could download the Trolls ‘Zapper’ app, then search for clues around the store, and scan ‘Trolls in Tesco’ signs and stickers to unlock exclusive virtual content.

Using #TrollsinTesco, the campaign proved to be highly sharable, achieving a huge social media reach of 63k on Instagram and 660k on Twitter.

Ladies and gentlemen prepare to be amazed as we demonstrate the
magical properties of Dr Beckmann’s Colour Collector!

Aided by his trusty assistant Eugene our magician starts by explaining to captive shoppers that he will demonstrate something truly amazing before their very eyes.

After performing some traditional tricks using the magic microfibre sheets he drops some coloured dye into a glass beaker explaining that the magical properties in the sheets can completely magnetise all the colour that runs and will do the same in your washing machine.

And within seconds the water is clear again.

Now that's magic!

Occasionally my creative and musical
background has come together, giving
me the opportunity to create sleeves,
posters and graphics for releases.

Taking inspiration from the above-the-line strategy of there being Method in the Magners, we have reinterpreted the phrase “Summer Madness” into "Summer Magners".

It's about invoking a sense of those lazy, hazy days of summer, when deep relaxation, pleasure and enjoyment appear to cloud rational, normal behaviour. And this links nicely to the eccentricity that comes from our genius and dedication to deliver the perfect cider. It’s really just about our inflexible, unbending drive to perfection that goes into the making of Magners.

Our apples and pears are extremely precious to us, and so we couldn’t think of a more desirable prize to give away for this exciting, new on and off-trade promotion.

So from winning a VW Van full of precious apples and pears to enjoing a tent full at Glastonbury - it really is Summer Magners.

Media

Press

Poster

Digital

On-Pack

Experiential

Working as a lead creative on Lloyds TSB
I have created regular in-branch and
outdoor campaign concepts.

Creating original 'Lloyds world' characters
by hand before overseeing illustration,
design and production across all media.

Each campaign idea was translated into
various formats including:

Press
Poster
Online
Brochures
Q-Rail
Radiovision

Following a re-brand of Capital Gold radio I was asked to create a campaign that used songs and artists from the playlist to engage workers in London using public transport. Out of this I wrote the strapline which became the on-air ident following the re-brand.

Pitch winning idea for Vauxhall dealership 100 hour sale.

Sage global campaign.
The basis for the campaign was directed by the client's idea of giving the viewer a snapshot into the typical day of a real Sage customer. As half of the lead creative team I developed the messaging and design elements that were used globally across print, digital and radio. 

I oversaw the creative in the UK, directing a team of developers, designers and production staff who then provided the versions to the respective markets. The campaign was translated into 12 different languages. 
 

A selection of work produced as a lead creative on the Bank of Scotland business, executing concepts for outdoor, online and in-branch communications built on the 'Slice of Scottish Life' campaign.