Visteon is a global technology company that designs, engineers and manufactures innovative cockpit electronics products and connected car solutions for most of the world’s major vehicle manufacturers.
I worked closely with the client from its European launch to transform it from a minor account into the second largest within the agency. We picked up a few awards along the way too.
The original brief was to create a newsletter that could be sent out quarterly in five languages to designers and engineers of premium european cars. We created an award-winning pack that featured 12 different photographic prints shot on location across the USA. These images were also used in poster campaigns at european motor shows.
I also worked with Jaguar, De Tomaso and Ford to create ads highlighting their collaboration with Visteon.
The brief was to create a poster that would announce the opening of Visteon's office in Wolfsburg - the home of Volkswagen.
A supersite was picked on the outer stadium wall of VfL Wolfsburg overlooking the main carriageway to the VW factory. Volkswagen also sponsor the team so was tactically a very good choice.
On the morning of it's unveiling the head of VW engineering put a call in to the Visteon offices congratulating them. It also picked up a New York Festival silver poster award.