Experiential campaign in Tesco stores across the UK to launch the animated movie Trolls.
Children were welcomed into the Trolls’ ‘happy place’ to dance, mould a Play-Doh Troll, colour-in, and have their faces painted and swapped with the Trolls using interactive screens.
Movie tickets could be won by completing the Trolls in-store treasure hunt. Shoppers could download the Trolls ‘Zapper’ app, then search for clues around the store, and scan ‘Trolls in Tesco’ signs and stickers to unlock exclusive virtual content.
Using #TrollsinTesco, the campaign proved to be highly sharable, achieving a huge social media reach of 63k on Instagram and 660k on Twitter.