Sage global campaign.
The basis for the campaign was directed by the client's idea of giving the viewer a snapshot into the typical day of a real Sage customer. As half of the lead creative team I developed the messaging and design elements that were used globally across print, digital and radio.
I oversaw the creative in the UK, directing a team of developers, designers and production staff who then provided the versions to the respective markets. The campaign was translated into 12 different languages.