To support the launch of a new Pukka tea range in Tesco I created an in-foyer sampling activity inspired by the brand and it's belief in the power of plants to benefit all.
The centrepiece to the display is the Pukka Tree of Tranquillity, which is sectioned into different zones that align with the benefits of the new range, giving shoppers the chance to sit and enjoy a soothing sample.
Each section of the tree is decorated with sample tea sachets. Shoppers are invited to pick one based on their health priorities and preferences. A symbol inside also reveals a prize which could be a discount off purchase, free Pukka cup or a stay at a health retreat.
To drive shoppers to the tea aisle, the prize symbol reveal would be displayed on aisle fins at the shelf point.